ArkDes
Identity
Identity
The plus sign, represented by the intersection of horizontal and vertical lines, symbolizes the mathematical operation of addition, where two elements are combined. In the logo, the plus sign acts as a central element, visually connecting the words "Ark" and "Des," emphasizing the union of architecture and design. To complement this, I have chosen a clean, modern typeface and simple, minimalistic imagery to create a cohesive and harmonious visual identity. The overall design reflects clarity, order, and balance, reinforcing the connection between these disciplines.
It's important to note that this project is not a finished product for ArkDes, but rather a personal exploration in reimagining how an updated version of their identity could look, if it were up to me. The goal was to experiment with a fresh approach, exploring the potential of a new visual direction that binds the brand elements in a cohesive and meaningful way.
It's important to note that this project is not a finished product for ArkDes, but rather a personal exploration in reimagining how an updated version of their identity could look, if it were up to me. The goal was to experiment with a fresh approach, exploring the potential of a new visual direction that binds the brand elements in a cohesive and meaningful way.
