OnRoad
Identity and website

Commissioned by Neumeister, the brief was to develop a comprehensive and sustainable brand strategy, along with a visual identity for the company OnRoad. The idea was to create a graphic identity that directly referenced the company name by using road markings as the central graphic element in both the logo and the overall pattern.

In line with the strategy, the design needed to embody cleanliness, order, and clarity. Additionally, incorporating imagery of nature was crucial to reflect the company’s commitment to sustainability, especially as they transition from traditional vehicles to electric ones.